Our Direction
Prima Fine Foods has accomplished several different market segments, there are Foodservice, Wholesale & Retailing and Offshore Supplies. We are significantly managing our service to assist customers for sourcing the right products for their markets at the right pricing and fundamentally to enhance our products development to suit the appropriate markets' need.
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Our company has comprised of three principal categories in Foodservice sector:
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1) Meats Assortment - frankfurters/sausages, breakfast's cold cuts, poultry, beef, lamb, mutton and venison
2) Seafood Assortment - imported chill & frozen whole fish, shellfish, and other processed fishery products
3) Agency Brands Assortment - dairy products, dry foods and house brand goods from reputable names: Arla, Emborg, Tatura, Heinz, Campbell's, Kellogg’s, S&W and Campagna Italian
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Beyond offering our supplied services, we provide value-added services to tailor our customers’ in various processing specifications thereby cutting, slicing and mincing of all frozen meats and seafood.
In Wholesale & Retailing service sector, our company sells bulk imported meats to regional supermarkets and wet markets mainly in East Coast area, who in turn breaks them down for marketing to food kiosk, school cafeteria, coffee snack bar and small business caterer. Those products are manufactured from South America, Australia, New Zealand and India which accountability greatest chance of sales success.
Prima Fine Foods was the offshore supplies expert, we have been supplying to oil rig’s platforms since many years of establishment. We have owned special utilities of reefer, chiller and dry containers to cater all our offshore customers at the supply base yard storage. We have constantly developed this business unit for our principal target market along the gulf of East Coast ocean in Malaysia.